Gustaf Lundberg ToressonKhaby Lame On How He Won TikTok And His Plan For The OscarsIn 2020, as the pandemic flipped the world on its head, a 20-year-old factory worker in Italy was made redundant. Fast forward 12 months…Apr 10, 2022Apr 10, 2022
Gustaf Lundberg ToressonAll Rise: The Ascent of the 2021 Creator2020 was the official year of the side hustle (admittedly, among other things). As a result of national lockdowns, an abundance of spare…Apr 14, 2021Apr 14, 2021
Gustaf Lundberg ToressonHelpful ads: 5 books to understand the history of advertisingDid someone say “helpful ads”? Most haven’t heard the expression, but know “irritating ads”. Helpful and ads are two words not easy to…Nov 15, 2018Nov 15, 2018
Gustaf Lundberg ToressonNet-negative or positive marketing?Everything that catches your attention (hearing, seeing, feeling) could be classified as “inventory” — space that could be filled with…Nov 12, 2018Nov 12, 2018
Gustaf Lundberg Toresson5 reasons for targeting your digital audience outside of social mediaThe growth of social media’s effect on other marketing channelsOct 28, 2018Oct 28, 2018